THE UK’S #1 PET SUPPLEMENT BRAND

As the UK’s leading pet supplement brand, we knew how important it was to maintain existing memory structures while refreshing and improving the overall identity. After conducting our own proprietary research it became clear that consumers wanted YuMove to better reflect its scientific formula and proven benefits, without losing any of the charm that consumers had come to know and love. The updated range architecture has a revised naming system, primary key messaging, increased differentiation across the range and improved shelf standout.