1. IMMERSION & ANALYSIS
We begin the process by immersing ourselves in the existing brand, products, market research, collating as much information as possible to inform initial thinking. We will look at the sector to understand both the verbal and the visual language of these categories, as well as any relevant adjacent categories. By analysing past, existing and future trends, we can ensure positioning and creative solutions either conform or subvert category cues. We look at data from consumers, brands and entire markets, and determine relevant trends to inform all future work.
2. WORKSHOP
We facilitate an immersive strategy day, a vital session from which to develop a brand and business strategy. Our aim is to examine in depth the appropriate brand positioning in the market answering a number of key challenges and aligning the vision across all markets and stakeholders.
3. BRAND STRATEGY
We distil all information gathered from the workshop and use our brand building methodologies to establish a succinct Brand Purpose which will, in two sentences or less, establish what the brand stands for and its unique essence. This is underpinned by a body of work including an agreed unifying consumer mindset, points of parity & points of difference, functional & emotional benefits, reasons to believe, personality and values.
4. CREATIVE STRATEGY & CONCEPTS
We develop moods boards and creative territories as a foundation for exploration of our concepts. As we begin concepting we will consider logo development, pack architecture, copy hierarchy and TOV, naming conventions, usages (illustration vs photography), sub-branding (if relevant), on-pack claims, colour palettes and the overall range architecture across all products.
5. DESIGN DEVELOPMENT
We continue to explore the overall look and feel across each of the territories and push creatively across all routes. We finesse and fine-tune all aspects of the designs and develop look and feel across all pack faces.
6. CONTINUOUS DEVELOPMENT
At Ziggurat we have a deep passion to create the very best work. We ensure that our clients get to fully explore all creative avenues. We know that with multiple stakeholders on a project there can be extensive feedback, both practical and emotional.
We are unlike other agencies. We do not agree to a budget knowing we can apply hidden costs further down the line. Our fee for this stage of the project allows for unlimited design iterations, working in partnership with you until everything is ‘just right’.
7. DESIGN FINALISATION
We work onto the final cutterguides, incorporating all required legal mandatories, accurate final nutritional information, barcodes and required BOP copy.
At this stage, we will also purchase & incorporate any bought-in items such as photography, illustration or stock imagery into the final design and we facilitate a pre-production meeting with the elected printers to discuss finishes and materials.
