challenge

One Tower Bridge represented a new challenge for Berkeley. By far the most exclusive address in the portfolio, One Tower Bridge represented a new landmark with views of Tower Bridge and the City of London.

approach

Ziggurat partnered with Berkeley to establish the initial naming and branding for One Tower Bridge. Marketing collateral was produced for both the UK and overseas audiences over a period of 8 years.

solution

Ziggurat looked to the rich, gothic architecture of Tower Bridge to provide the inspiration for the name and the identity for One Tower Bridge. The brand marque itself was designed to go beyond the marketing campaign. It went on to be incorporated into the fabric of buildings themselves in addition to forming part of the landscape that was to become One Tower Bridge.

the most prestigious London development

100% of the 396 apartments ranging in price from £800k to £15m now sold

Total value of the site represented in excess of £1bn

Delivered marketing for over 100,000 sq ft of commercial space

For our most prestigious London development,
One Tower Bridge, we wanted a strategic and creative approach that reflected the uniqueness of the location alongside the knowledge and expertise of Berkeley Homes. Ziggurat produced a highly considered multi dimensional brand for One Tower Bridge which supported and underpinned our marketing effort and will endure way beyond the sales and marketing campaign… It’s a true brand.

Piers Clanford, Managing Director for Berkeley Homes (London North) Limited