challenge

Keybridge is a joint development between Mount Anvil and Fabrica. The final phase of Keybridge faced an increasingly competitive market with a sophisticated target audience anticipating a clearer investment message. The solution had to work across UK investors as well as overseas investors.

approach

Through a series of workshops that involved Ziggurat and all of the key stakeholders, together, we identified the most effective way of communicating new messages to the target audience.

solution

A bold, fresh visual identity created a more meaningful way of communicating the brand, resulting in a highly effective way of appealing to investors. A UK launch coincided with a launch in the Far East, creating compelling reasons to buy at Keybridge across a variety of media.

reach new heights at Keybridge

60+ apartments sold since relaunch