challenge

We were commissioned to relight consumer love for bottlegreen and ensure it retains its leadership position within its fast-evolving and growing category. The brand’s 3 year ambition was to increase consumption occasions, appeal to an affluent female audience and double turnover.

approach

We identified a unifying consumer mindset, overlaid it with cultural anchors and created consumer relevance. Next we explored the design language of the direct and adjacent competitors defining rules to follow and to challenge. We weaved it into a unique and credible brand story to be expressed across all brand communications.

solution

Inspired by the brand’s Cotswolds heritage and modern approach, our iconic and ownable portfolio style builds the variant personalities by enhancing the look of the cordials and giving the sparkling pressé and mixers greater flair and dynamism. Almost works of art on their own, the bottlegreen products elevate any occasion. Our designs recognise the natural roots of this brand and also emphasise the understated elegance that has seen it become such a strong and confident category leader.

turning Bottlegreen
into the market leader

Creation of £12m brand, with sustained YOY 8% growth

Gold DBA Design Effectiveness Award

#1 adult soft drink in the market 2019

Bottlegreen is the category leader, but this is a fast-evolving and growing category. We wanted to refresh the packaging to remind consumers what they love about Bottlegreen, and to ensure it retains its category leadership. Ziggurat has always produced beautiful and commercially effective work for us, and so was the natural choice for this project. The team at Ziggurat Brands has created a refreshing and contemporary new look for Bottlegreen. Inspired by the brand’s Cotswolds heritage and its modern approach to both flavours and ingredients, this new design also incorporates a stylish non-drip pourer which will make it even easier for people to enjoy Bottlegreen.

Jenny Speers, Marketing Manager, Bottlegreen