This is achieved by identifying and prioritising QUICK WIN INNOVATIONS that maximise existing infrastructure to accelerate business growth.
STRATEGICALLY IDENTIFY PRODUCT OR SERVICE FOR YOUR MARKET
DEFINE APPROPRIATE ROUTE TO MARKET
ADD PRODUCT OR SERVICE TO ONE OF YOUR EXISTING CORE BRANDS
IMPORT GLOBALLY-ESTABLISHED BRAND TO YOUR MARKET
GLOBAL > LOCAL
CREATE A NEW BRAND THAT WILL SPECIFICALLY TARGET YOUR LOCAL MARKET
BLUE SKY PROJECTS TAKE 18 MONTHS TO 3 YEARS…
AN AGILE PROCESS CAN DELIVER VALIDATED OPPORTUNITIES IN AS LITTLE AS 4 WEEKS.
80% OF INNOVATION USUALLY FAILS…
LOOK FOR EASY WINS INSTEAD OF MAJOR INVESTMENTS FOCUSING ON DELIVERING INCREMENTAL GROWTH, QUICKLY!
HUGE TENSION ON PEOPLE & PROCESSES…
SHORT BURSTS OF HIGH ENERGY DELIVER BETTER RESULTS.
CREATE A UNIFIED STAKEHOLDER TEAM FROM THE START.
TEAMS NATURALLY FRAGMENT AS PROJECT LEAD TIMES INCREASE…
SHORT PROJECTS RETAIN PROJECT MEMBERS OVER ITS DURATION.
PROJECTS SUFFER LACK OF INTERNAL SPONSORSHIP…
‘STRATEGY DAYS’ DELIVER PROJECT ADVOCACY.
HIERARCHY OFTEN COMPROMISES FREE FLOW OF IDEAS…
REMOVE HIERARCHY THROUGH EXTERNAL GOVERNANCE.
INTERNAL POLITICS TOO FREQUENTLY DRIVE COMPROMISE…
EXTERNAL FACILITATION ALLOWS FOR CO-CREATION PROVIDING SOLUTIONS AND CONSENSUS.
PROCESS FOR PROCESS’ SAKE, DRIVING CYNICISM AND UNDERMINING OBJECTIVES…
CHASING UNATTAINABLE BLUE SKY OUTCOMES…
MINIVATION™ FOCUSES ON FERTILE OPPORTUNITIES.
A LACK OF FOCUS BY SOLVING TOO MANY ISSUES AT ONCE…
DEFINE A SINGULAR PROBLEM DEFINITION.
LACK OF INTERNAL ALIGNMENT…
CLEAR ATTAINABLE OBJECTIVES.
TRADITIONAL RESEARCH IS BROKEN…
IMMERSIVE RESEARCH BUILDS CONSUMER CHEMISTRY.
CONSUMERS ARE INCLUDED ‘TOO LATE’ OR ‘TOO EARLY’ IN THE PROCESS…
ONLY TEST HYPOTHESIS WITH TANGIBLE CONCEPTS.
FORUM FOR INSIGHT IS STAGED…
AGILE AND IMMERSIVE RESEARCH ALLOWS FOR GENUINE INSIGHT.
“I engaged the Ziggurat team on a brand positioning work stream that had aggressive timelines and high expectations. I was genuinely impressed by how the team was able to synthesize vast amounts of data and produce meaningful and actionable insights within a short period of time. Using these insights, the Ziggurat team then immersed me and my team through a high energy agile framework that nicely balanced the art of the possible with the state of the feasible. From the overall brand narrative (in crisply articulated sentences) to the potential imagery, tone of voice to the venue to kick off the new brand positioning, the Ziggurat team cleverly thought about all the details that encompass a great piece of brand positioning work. The sense of optimism within the process was well balanced with candid discussions around the boundaries we would need to set to deliver a brilliant narrative for the brand. ”George EapenChief Product and Digital Officer, UST Global
“I was absolutely blown away by the immersive research that we recently undertook with Ziggurat, the session was incredibly interactive and immersive and the level of insight from our consumers was game changing. I personally loved not being hidden behind a weird one way mirror, I was with them, listening to them, asking questions and it was this interactivity that really delivered for our team and ultimately our brand. We all had an incredible day, this is break through research and we will definitely use this innovative format again.”Amy PageHead of Marketing, Grupo Bimbo
“For our most prestigious London development, One Tower Bridge, we wanted a strategic and creative approach that reflected the uniqueness of the location alongside the knowledge and expertise of Berkeley Homes. Ziggurat produced a highly considered multi dimensional brand for One Tower Bridge which supported and underpinned our marketing effort and will endure way beyond the sales and marketing campaign… It’s a true brand.”Piers ClanfordManaging Director for Berkeley Homes (London North) Limited
“I found its facilitation, content and flow very effective and efficient but with a relaxed, light hearted atmosphere conducive to respect and team work. It was the first time I, or my colleagues, have been within qualitative research brand positioning panels, and I must say, far from clients leading the teams, with your facilitation they worked better than watching the panels through viewing rooms. Our Challs team left the day very clear on the brand & NPD direction.”Stephen HastingsInnovation Director, Challs
“Just wanted to share a nice little fact about the Sunbites pack design, that I’m sure you will be interested in hearing: We conducted a Ninah analysis of the entire campaign, which measures ROI of different elements of the campaign, e.g. promos, TV, pack design etc.
Ninah showed that the number 1 driver of the strong volume uplift has been...guess...the pack design! In fact, 44% of the volume uplift can be attributed to the new design. Ninah say that they have never seen anything close to this, as usually they do not see any impact or very minimal positive or negative impact. Isn’t that amazing!!!”Cordula StachSBM, BFY, Pepsico UK